Client: 21st Century Lawyer

e-book Covers

21st Century Lawyer is a coaching practice that engages lawyers specifically. Paulette Pommells has been successfully guiding law students and new lawyers as they enter or move about within the industry for a number of years and felt it was time to give her content a fresh look.

Her first priority was to address her e-books available for purchase on her website. There was an immediate need to design and produce new covers for the Career Planner Workbook. Following this initial update, a more complete process to map out a gradual long-term plan is in the works, launching in a series of phases – with the goal to create a fresh, modern look and cohesion throughout her material over a long-term brand strategy.

A new logo has been created for the overall brand of ‘21st Century Lawyer’, and a plan to bring the program ‘Creative Choices’ into a cohesive form, along with other components, will roll out at a future date.