A promotional campaign introducing M-Real, a leading European paper company, was brought to North American markets by Jeff Tapping, President of Huge Paper. Mr. Tapping engaged Line of Sight Design Associates Inc. to create a series of paper swatch books for his new line – COOL paper. 

The complete presentation culminated with an industry launch evening event introducing this line of uncoated paper to several hundred guests, along with producing a series of marketing collateral.